This blog discusses the importance of email validation in email marketing. It explains how removing invalid and risky email addresses from your list can improve deliverability and maintain a good sender reputation. Reliable email verification services are recommended, and two options are offered: bulk validation using a CSV file and integrating an API to keep your list clean.

Your email engagement is not as good as it could be, and you're experiencing a lot of bounces and spam complaints. However, you're aware that these issues have a solution, and cleaning your list is one of the first steps in the process. Not sure where to start? These email validation guidelines for beginners will clarify many things and help you enhance your email marketing.

What Is Email Validation?

Let's begin by defining the term: email validation is the process of identifying which email addresses from a subscriber list are legitimate. It's also known as email list cleaning, email verification, or email scrubbing in email marketing jargon.

There are some minor variations among these methods, though they all share the same goal. For more information, check out our email validation blog.

Getting Started with Email Validation: How Can List Cleaning Help?

In recent years, it seems like everyone has jumped on the email marketing bandwagon, from Fortune 500 companies to startups and individual bloggers. A smart move if you've done it yourself!

Currently, email is the most widely used platform for marketing professionals to communicate with their audience. Your customer relationships will be strengthened, and as a result, your sales will increase.

However, the key to effective email marketing initiatives is good deliverability. To achieve that, you need to get your emails into the inboxes of your recipients, where they have a chance to be read. Otherwise, they won't benefit people's lives or your business; they'll simply go to waste.

You might be wondering how cleaning my list can help improve email deliverability. The solution is simple: by removing inactive and risky email addresses, you maintain your sender reputation and increase the likelihood of your message being opened.

How to Check Your Sender Reputation

The number of emails that make it to the inbox depends on several variables. The first and most important one is your sender reputation.

You might think that a few bounced emails won't have any impact. In reality, your sender reputation is at risk if you consistently send emails to invalid and other undesirable addresses. Internet Service Providers (ISPs) take it into account when deciding whether your emails should go to the inbox, the spam folder, or nowhere at all. That's right; using a disorganized list can lead to a complete email block.

So, what can you do?

Manually checking your list to see if it contains valid addresses would be a tedious and time-consuming process. Plus, some risky email addresses are impossible to detect manually.

But don't worry: even for beginners in email validation, it's easy to get rid of unwanted addresses.

How to Find a Reliable Email Verification Service

Start by looking for a trustworthy company. In recent years, both email marketing and the availability of email verifiers have increased. At first, you might be tempted to choose the first platform you find on the internet, but doing a bit of research is worthwhile.

Before deciding on an email validation service, read this essay we've prepared on the subject.

Getting Started, Verify Your List

Now that you've found an email validation service, it's time to clean your list. You have two options at your disposal, and each offers advantages and caters to specific needs.

Let's take a look at them now so you can start validating right away.

Already Have a Subscriber List?

Next, you need to check if your contacts are up to date and accurate. Regardless of the size of your list, it's clear that you need a good cleaning if you're getting disappointing results from it.

What you're looking for is a method to validate bulk emails. Gather all your contacts in a CSV file and transfer it to our site if you've decided to use Valid Email to clean your list.

As soon as you click "Validate," Valid Email will start checking each of your contacts.

Don't worry; our platform is easy to use even for beginners in email validation. Plus, our customer support team is available 24/7 to assist you and answer your questions.

Want to Keep Your List Clean for Longer?

Then you should make the most of our email validation API, which you can integrate into your site to instantly verify emails. It's a great filter that prevents incorrect addresses from joining your email list.

Of course, unless you clean your list in bulk first, using the API wouldn't make much sense. You can quickly install the API on your forms and only collect legitimate email addresses once you've confirmed that all your subscribers are real.

Although the API does an excellent job of maintaining list cleanliness, we recommend performing a bulk cleaning of your database once every three months. While some of the email addresses you collect may be completely valid for immediate use, over time, they may become invalid. The best way to remove them is by running your list through an email validator.


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