The blog emphasizes the importance of email in digital marketing and its increasing vulnerability to cyber attacks. Alarming statistics on threats like phishing, malware, and credential stuffing are highlighted. Tips for enhancing email security, including phishing simulations, email filters, and list cleaning, are provided. It also addresses the need for a security culture, with practical measures like cybersecurity training and secure gateway solutions.
Marketing campaigns must emphasize email security. Among all digital marketing channels, email marketing has proven to be one of the most successful. According to recent surveys, 80% of marketers believe email provides the best Return on Investment (ROI) compared to other media. With over 4 billion daily email users expected by 2025, the number of digital buyers is set to soar, and its popularity shows no signs of diminishing.
But as email is increasingly used, hackers see it as an attractive attack vector. Almost one in three data breaches were related to email, according to the 2021 Verizon Data Breach Investigations Report. Prominent cyberattacks like SolarWinds, affecting over 18,000 companies, highlighted how compromised email accounts can provide extensive network penetration and espionage capabilities.
For marketers, a breach in email security gives hackers the opportunity to spread malware, deceive consumers with phishing scams, and use their name for illicit gains. For this reason, cleaning email lists is essential, among other things. These breaches can have various effects, such as short-term delivery issues, long-term reputation damage, legal ramifications, and decreased customer trust. Marketers can continue to harness the potential of email while protecting the interests of consumers and brands by prioritizing robust security protocols and secure email providers.
Current cyber threats are increasingly significant and sophisticated. These details shed light on the growing threats to email security:
These threat data underscore the urgent need for robust email security measures in the current high-risk landscape.
Here are some details about the most common security threats currently affecting email marketing:
Phishing attacks use fraudulent emails that mimic trusted sources in an attempt to deceive users into disclosing login credentials or private information (deceptive digital practice). Information gathering techniques include the use of malicious attachments, links, or embedded forms. According to Cofense data, 91% of cyberattacks start with a phishing email. Through compromised accounts, phishers can carry out extensive and highly targeted attacks against their clientele.
Use a VPN to strengthen your defenses against phishing attempts. You might be wondering, "Should I use a VPN?" To enhance your security and make it more difficult for hackers to trace your online activity, a VPN can provide an additional layer of protection by encrypting your internet connection and hiding your IP address.
Malware, such as ransomware, spyware, and viruses, often spreads through infected email attachments and links. Once inside your network, it can create backdoors for continuous access, corrupt files, and compromise databases. Malware often uses strategies like macro infections in Office documents to bypass standard email defenses. According to FBI estimates, ransomware attacks alone cost companies over $49 million annually.
Credential stuffing is a tactic used to access accounts using stolen usernames and passwords. In 2021, Akamai recorded over 93 billion credential stuffing attacks, highlighting the rapid expansion of the problem. Account theft in social media, cloud services, and finance is possible through stolen email account credentials. Resulting damages can range from fraud to data theft.
Inadequate protection of customer data can lead to breaches that violate privacy laws like GDPR or damage consumer trust. Less than 10% of organizations, according to surveys, currently fully comply with GDPR regulations. Errors such as inadvertently emailing unencrypted customer data to unauthorized parties are possible due to insecure data management.
Inadequate protection of customer data can lead to breaches that violate privacy laws like GDPR or damage consumer trust. Less than 10% of organizations, according to surveys, currently fully comply with GDPR regulations. Errors such as inadvertently emailing unencrypted customer data to unauthorized parties are possible due to insecure data management.
For your email environment to be completely secure, you must go beyond the basics:
Maintaining security requires a broad perspective. Develop a security culture:
The following concrete measures can be taken to strengthen protections:
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